First product in range, adidas Z.N.E. hoodie, designed for complete mental focus - Worn by the likes of Bale, Bowie, Harden, Ivanovic and Shillin, it helps athletes eliminate distractions and keep their heads in the game,
adidas, the world’s leading sportswear innovator, has recently announced the launch of a brand new category – adidas Athletics. The category will deliver a fresh new take on traditional pre- and post-match outwear, specifically engineered to remove distractions and maximise athletes’ focus in the make-or-break period before they compete and when it really matters.