CloudFone to Provide NBA Promotions and Experiences for Fans Nationwide
The National Basketball Association (NBA) and CloudFone, the flagship mobile phone and tablet brand of Cellprime Group, one of the Philippines’ top technology companies, announced today a new multiyear marketing partnership.
CloudFone will engage consumers by providing access to NBA content on its mobile devices, interactive digital campaigns and NBA-themed phone accessories. Additionally, CloudFone will be integrated into the NBA’s marquee events in the Philippines, including the Jr. NBA/Jr. WNBA Philippines presented by Alaska, the league’s global youth basketball participation program, as well other initiatives such as NBA FIT and NBA 3X Philippines.