FedEx combines its e-commerce expertise and local know-how to provide SMEs with essential intelligence to the region’s most diverse and complex markets.
Federal
Express Corporation, one of the world's largest express transportation
companies, recently released two cross border e-commerce handbooks, to help
small and medium sized enterprises (SMEs) operating internationally better
engage with customers in China and Japan.
China and Japan are the biggest markets in the Asia Pacific region
with robust cross border e-commerce activity, providing extensive business
opportunities for SMEs. However, foreign merchants need to understand the
unique digital landscape, consumer appetites and logistics needs of each market
to build a sustainable business model.
FedEx is fully embedded in the e-commerce ecosystems of China and Japan and has used its experience to develop the handbooks which are available for download from the FedEx website. Each e-book includes:
·
A geographic overview of the consumer landscape to help e-tailers
geo-target their businesses in places where potential buyers are most
plentiful.
·
The most important e-commerce product categories so SMEs can
quickly understand where their biggest competition lies, and which sectors are
underserved.
·
Profiles of local e-commerce marketplaces and platforms where
merchants can potentially mine for the most clicks.
·
Consumer habits and preferences for marketing strategies like
livestreaming, short video, and social commerce.
·
Hot shopping seasons like Chinese Valentine’s Day, Singles Day and
Couples Day in China, along with the Oshougatsu New Year Holidays and Golden
Week in Japan.
·
Payment and delivery options and preferences.
“Finding new customers in international markets is a smart
approach for SMEs wanting to drive consumer and revenue growth. Digital
channels lower the barriers for market entry, but the best business strategies
are underpinned by smart, local market insights. That’s critical in sectors
like e-commerce which move incredibly quickly,” said Kawal Preet, president,
Asia Pacific, FedEx. “China and Japan are strategically important markets in
the APAC region. We’ve built our local knowledge based on our decades-long
operations which is a critical component of the e-commerce experience. We’re also
integrated in platforms and processes to provide a seamless experience for both
merchants and consumers. That gives us a unique viewpoint on the latest local
know-how to help e-tailers operate more effectively.”
"As the global e-commerce landscape
evolves, there are vast opportunities for Filipino businesses to tap into the
lucrative markets of China and Japan, which offer unparalleled opportunities
with their robust consumer base and high demand for diverse products,” said
Maribeth Espinosa, managing director of FedEx Philippines. “At FedEx, we
understand the complexities of entering these dynamic markets and have released
cross-border e-commerce handbooks to provide local businesses with critical
insights and practical guidance. Our goal is to empower our customers to expand
their reach, optimize operations, and achieve sustainable growth by leveraging
our extensive market knowledge and integrated solutions. By understanding key
shopping seasons, preferred payment methods, and effective marketing strategies,
we are in a unique position to help Filipino exporters succeed on a global
stage."
FedEx provides end-to-end e-commerce
solutions that make order fulfillment easy and efficient for merchants while
providing convenience and reliability for people receiving deliveries. As well
as integrating with the most trusted e-commerce marketplaces like eBay and
BigCommerce, FedEx recently made time-saving enhancements to its Ship
Manager platform so e-tailers can create shipments and paperwork directly
from their online orders. FedEx also has a network of 260,000 smart lockers
across the APAC region to provide convenience and options for consumers.
Recipients can chat directly to FedEx about their deliveries on WeChat in China
and WhatsApp outside of China and can even change the delivery location once
the shipment is on its way through FedEx
Delivery Manager International.
For more details, download the e-books here:
·
Tapping into
cross-border e-commerce in China and Japan
About Federal Express Corporation
Federal Express Corporation is one of the
world's largest express transportation companies, providing
fast and reliable delivery to more than 220 countries and territories. Federal
Express Corporation uses a global air-and-ground network to speed delivery of
time-sensitive shipments by a definite time and date.
About Federal Express Corporation Philippines
Established in 1984, FedEx Philippines plays a pivotal role in providing comprehensive transportation, e-commerce, and cross-border delivery solutions to customers across the country. Consistently ranked among Philippines’ most admired and trusted employers, FedEx inspires its employees to create what’s next for our customers and our business, and to deliver the Purple Promise by demonstrating unrelenting commitment to own outstanding and make every FedEx experience outstanding. As the company proudly celebrates its 40 years of operations in the country, FedEx Philippines remains steadfast to innovation and shaping the future of logistics by making supply chains smarter for everyone, while connecting people and possibilities around the world.
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