Six songs, including the group’s debut single, expressed in original UT designs available from May 24
UNIQLO today announces the launch of “Find Your TREASURE UT”, the UNIQLO graphic T-shirt brand’s first collaboration with the popular K-pop idol group TREASURE. The T-shirt collection features designs for each of the group’s most well-known songs, making it feel like a greatest hits collection. The simple styles allow wearers to fully enjoy the worldview of TREASURE songs, with a lineup that will appeal not only to fans but a wide range of music lovers. These special designs have been created exclusively for UT.
A
collection to fully enjoy the worldview of the music
This graphic T-shirt collection features designs inspired by the characters and music videos of six representative TREASURE songs, "BOY," "I LOVE YOU," "JIKJIN," "DARARI," "HELLO" and " BONA BONA" The body silhouette has unisex-friendly oversized proportions developed especially for Find Your TREASURE UT. Fans will be keen to see which pattern their favorite member is wearing.
TREASURE
members wearing Find Your TREASURE UT show off their personalities
A series of fresh new visuals is planned for future release with TREASURE members wearing special design and various expressions. These special visuals include behind-the-scenes videos during filming, selfies taken by the members themselves, and video messages for customers. These visuals are another TREASURE for fans that can only be experienced through Find Your TREASURE UT.
Overview of the Find Your TREASURE UT Collection
Launch date: Friday,
May 24, 2024
Product lineup: WOMENS
T-shirts 6 designs Php 790
Store availability: All
UNIQLO stores in the Philippines and the uniqlo.com online store
Special website: https://www.uniqlo.com/ph/en/special-feature/ut-collection/find-your-treasure
Designed to reflect the debut single "BOY," the phrase “Find Your TREASURE” that appears in the music video is printed on the front. The back design has the credit title from the CD jacket.
This design is from the popular song "I LOVE YOU." The front has the heart motif depicted on the CD jacket of the group’s second single album THE FIRST STEP: CHAPTER TWO. The back features a photo print of the seaside scene that appears in the music video.
Inspired by the cool atmosphere and fast-paced feel of the music video for "JIKJIN," this design was inspired by a fictional automotive brand. The front has a small motif suggesting a brand logo. The back has a graphic with an imaginary car speeding by.
This design features the striking lyrics of the popular song "DARARI.” The front has the word “darari” that is repeated throughout the song, arranged in a stylized font. The back hem is printed with TREASURE’s key visual graphic.
Designed based on the popular song "HELLO," the front has the word “hello” in several languages as it features in the music video. The back has TREASURE's key visual graphic and the phrase “Where you've been all my life” from the song’s lyrics.
This design is based on the group’s most iconic song on the album, "BONA BONA" The word “TREASURE" is printed on the front alongside the lyrics "Born to love ya” and a CD motif graphic. The back has the TREASURE key visual graphic on the hem.
About TREASURE
TREASURE is a K-pop idol group that burst onto the music scene in 2020 with a debut on the audition program YG Treasure Box. The globally popular group has 10 members. TREASURE has a strong following in South Korea, Japan, and Southeast Asia, with plans to expand its activities in North America and Europe.
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.3 trillion yen for the 2022 fiscal year ending August 31, 2022 (US $16.6 billion, calculated in yen using the end of August 2022 rate of $1 = 138.7 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO
continues to open large-scale stores in some of the world's most important
cities and locations, as part of its ongoing efforts to solidify its status as
a global brand. Today the company has a total of more than 2,400 stores across
the world, including Japan, Asia, Europe and North America. In 2010 UNIQLO
established a social business in Bangladesh together with the Grameen Bank and
currently there are around 20 Grameen-UNIQLO stores, mostly located in Dhaka.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
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