2022 was a year of
victory and breaking mobile boundaries for vivo. Last year, the brand
successfully launched an interesting mix of premium, mid-range, and entry-level
smartphones that meet the consumers’ digital needs and redefine their mobile photography
experiences. From vivo X Fold to vivo
X90 Series, vivo has never stopped creating and developing groundbreaking
innovations that made widespread noise globally.
The Most Loved
Flagship Device of 2022
In
April 2022, vivo released its first folding screen mobile phone - the vivo X
Fold, in international markets, which was equipped with a Snapdragon 8
processor, dual 120Hz E5 screens and full-focal ZEISS quadra lens. Apart from
these hardware features, the vivo X Fold has a massive 4,600mAh battery paired
with 66W dual fast charging support, allowing fans to enjoy and finish all
their digital adventures throughout the day. In that same month, vivo also
unveiled the vivo X Note which comes with a 7-inch large screen, and has the
same features with the vivo X Fold.
However, one can’t deny that last year’s darling of the crowd was the vivo X80 Series. This technological masterpiece from vivo developed in partnership with ZEISS, boasts nothing less than the best when it comes to quality, performance, materials, and lens coating. Its breakthrough features include the 50mm portrait lens supported by a better Gimbal technology that delivers outstanding photos and video stability. The vivo X80 Series is also the first smartphone in the market that supports a Sony IMX866 sensor, which allows users to capture pro-grade images. Aside from its advanced imaging capabilities, the vivo X80 Series also debuted a custom chip especially conceptualized by vivo – the vivo V1+ Chip, designed to make display and imaging graphics more immersive.
In May 2022, vivo asserted its position as a mobile photography master with the launch of the vivo V25 series, showcasing outstanding night photography specs, stunning Photochromic 2.0 color-changing technology, and powerful performance that are essential to Gen Zs and Millennials. Dubbed in the Philippines as the #NightPortraitMaster, the vivo V25 Series is equipped with a 64MP OIS Ultra-Sensing rear camera with an Extreme Night Vision feature that offers fans clearer and steadier videos and quality photos even when shot under low light conditions.
vivo also unveiled its new X Fold+, the latest addition to the X Fold foldable phone series. Powered by the industry-leading Snapdragon 8+ Gen 1 Mobile Platform featuring an enhanced Secure Processing Unit (SPU), vivo’s X Fold+ offers an improved design and performance. "We have positioned the X Fold series to be our flagship professional foldable smartphone line. We are placing emphasis on this excellent signature product as it underscores our confidence in the future development of foldable phones,” said Huang Tao, Vice President of Product at vivo. X Fold ushers in a new era of foldable phones by bringing together a multitude of technologies inherent to this type of phone, including 2K+ Ultra Vision Foldable Screen, 3D Ultrasonic Dual-Screen Fingerprint Scanning, and50W wireless FlashCharge.
Last but not the least
is vivo’s latest flagship X90 Series smartphones, the vivo X90 and X90 Pro
released globally last November 2022. The series delivers a whole new set of
advanced camera features and all-around performance upgrades powered by a state-of-the-art
dual flagship chip technology featuring vivo's exclusive V2 chip.
Equipped with ZEISS Optics, the vivo X90 rear cam sports a
50MP primary sensor backed by a 12MP ultrawide lens and 12MP portrait sensor;
while the vivo X90 Pro features a 50MP main and
50 MP portrait lens accompanied by a 12-megapixel wide-angle offering.
The vivo X90 Series’ triple rear ZEISS-branded cameras all provide users with
stunning images and video outputs. On the front, the vivo X90 and vivo X90 Pro
offer a 32MP selfie camera, allowing fans to capture brighter, more vivid
selfie images.
Continuing
the Legacy: Bold Innovations, Stable
Local and Global Performance
In 2022, vivo was able
to secure more victories locally and in the global market. According to data
released by IDC, vivo joined the list of top 5 smartphones in the Philippines
in the first quarter of 2022, with a
335.4% QoQ increase in its
shipments. In Q3 and Q4 2022, vivo was
able to secure the 5th spot in terms of shipment in the global smartphone
market, accounting for the 9% (Q3 2022) and 8% (Q4 2022) of the market share.
Based on the latest
Canalys report on the smartphone landscape of the Philippines, vivo achieved a
159% year-on-year growth which may be attributed to a series of new
technologies, products and marketing initiatives rolled out last year.
Launch
of Self-Developed Chips
In April 2022, vivo
introduced the second generation of self-developed chip V1+ together with the
vivo X80 Series. V1+ is a fantastic chip with three characteristics: good
scheduling, fast speed, and high energy efficiency. Official data shows that
its data throughput speed can be efficiently maintained at about 8GB/s;
efficiency is improved by about 300% and power consumption is reduced by
approximately 72%.
At the same time, vivo
and MediaTek have in-depth cooperation to adjust the V1+ chip with Dimensity
9000, and more than 30 patents have been generated in the cooperation.
In November 2022, the self-developed chip V2 was released, which adopts a new and iterative AI-ISP architecture, which brings a comprehensive improvement in compatibility and functionality, and upgrades the on-chip memory unit, AI computing unit, and image processing unit.
vivo’s sub-brand iQOO Phones that made noise in 2022
In
addition to the new smartphone iterations from the vivo brand, its sub-brand,
iQOO, has also successively released iQOO 9 series, iQOO Neo6 series, iQOO 10
series, iQOO Z6 series, iQOO Neo7 series, and iQOO 11 series models in 2022.
The vivo iQOO 10 Pro
smartphone is a good package of specs and features that you can expect from the
flagship range smartphone. It provides amazing performance to support your
gaming session and heavy usage. The iQOO 10 Pro, released in July 2022, debuted
a 200W ultra-fast flash charging commercial. The IQOO 10 Pro has an ultra-fast
mode, a built-in 4700mAh battery that can be charged from 1% to 100% in only 10
minutes.
A
Year To Be Thankful
2022 was nothing but a
great year for vivo as it has solidified the brand’s commitment to provide
global fans with technological masterpieces that continuously elevate their
smartphone experience and break mobile photography boundaries.
Whether it is in
high-end products or low-end markets, vivo gained good recognition in both
reputation and sales and will continue to do so to serve all consumers.
Get up to speed with
vivo’s latest smartphones, visit its official website, Facebook, Instagram, Twitter, and YouTube channel.
About vivo
vivo is a technology
company that creates great products based on a design-driven value, with smart
devices and intelligent services as its core. The company aims to build a
bridge between humans and the digital world. Through unique creativity, vivo
provides users with an increasingly convenient mobile and digital life.
Following the company’s core values, which include Benfen*, user-orientation,
design-driven value, continuous learning and team spirit, vivo has implemented
a sustainable development strategy with the vision of developing into a
healthier, more sustainable world-class corporation.
While bringing together
and developing the best local talents to deliver excellence, vivo is supported
by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing,
Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art
consumer technologies, including 5G, artificial intelligence, industrial
design, imaging system and other up-and-coming technologies. vivo has also set
up an intelligent manufacturing network (including those authorized by vivo),
with an annual production capacity of nearly 200 million smartphones. As of
now, vivo has branched out its sales network across more than 60 countries and
regions, and is loved by more than 400 million users worldwide.
*“Benfen” is a term
describing the attitude on doing the right things and doing things right –
which is the ideal description of vivo’s mission to create value for society.
Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news
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