Introducing technologies and initiatives that move people's hearts and expand the possibilities of entertainment
Sony has recently opened its exhibit at CES® 2023 in Las Vegas, Nevada, USA.
Kenichiro Yoshida, Chairman, President and CEO of Sony Group Corporation, took the stage at Sony’s recent press conference ahead of the exhibition's public opening. He explained that collaboration with creators who create Kando (emotion) is essential to advancing Sony's Purpose to "fill the world with emotion, through the power of creativity and technology”.
He also emphasized that the "live" sharing of time and space is the essence of entertainment and that Sony’s creation and interaction technology will support the virtual world to provide live experiences and connect them with the physical world in exciting ways.
He was also joined by a diverse array of speakers from the worlds of pictures, games, music, sports, and mobility to discuss the potential for expanding the scope of entertainment through technology.
Main
Products and Technologies Being Showcased
Under the theme “Moving People Forward,” the exhibition will focus on Sony’s efforts to move people’s hearts and expand the possibilities of entertainment through various technologies and initiatives relating to the metaverse, mobility, and other areas, and through its collaboration with creators.
As an environmental initiative, some of the booth panels are made of "Original Blended Material," a paper material developed by Sony. Original Blended Material is an environmentally conscious paper material made from bamboo, sugar cane, and post-consumer recycled paper, whose origins are specified. In addition, in order to reduce waste materials, Sony is working to reduce environmental impact by reusing curtains used at other events and utilizing rental materials.
Highlights
of the Sony Booth at CES 2023:
Moving Creators
Forward
l STAR
SPHERE
STAR SPHERE is a
project to bring space closer to all and to discover the "space
perspectives" to provide an opportunity to think about the global
environment and social issues. On Jan. 3, 2023 (PST), a remote controllable
nano-satellite “EYE” equipped with a camera capable of shooting from space, was
launched. Sony will exhibit the "Space Shooting Lab," an experimental
simulator that proposes a "space" for experiential photography from
space that STAR SPHERE plans to offer in the future, and a mock-up of a
nano-satellite equipped with Sony camera equipment.
l Technology
for Creators
Sony supports a
wide range of production activities to get closer to various communities, from
top creators to future creators. This booth showcases vast image production
solutions, including digital cinema cameras such as VENICE 2, the full-frame
mirrorless camera Alpha™ series, the VLOGCAM series, the professional drone
Airpeak, Xperia™ smartphones, and the Creators' Cloud, a cloud-based media
production platform. In addition, Sony will propose high-quality sound
content production through microphones and headphones for professionals and
general creators.
Expanding
Potential of Virtual and Physical
l Virtual
Fan Engagement
Sony is
conducting a PoC (proof of concept) with English Premier League football club
Manchester City, aiming for the realization of the next generation of online
fan communities and engagement through the combination of physical and virtual
to excite and engage with both new and existing sports fans. In the booth,
visitors can experience metaverse content as if they were in the Etihad
Stadium, Manchester City's home, reproduced in virtual space. Fans can express
their feelings and passion for the team by creating their own customizable
avatars on their smartphones and, in the future, connect with millions of fans
across the globe, in addition to accessing various services to increase
engagement.
l New
Sports Fan Experiences Created from Live Sports Data
This exhibit introduces initiatives related to new data-driven sports fan experiences, taking visitors through the journey of sports data from data capture on the field, creating virtual content in real-time, and offering it on various platforms to fans. Multiple technologies from Hawk-Eye Innovations (“Hawk-Eye”), Beyond Sports, and Pulselive, all Sony Group companies, will showcase Sony’s sports businesses’ ability to truly revolutionize how we capture, visualize, deliver and make interactive live-action data for the fans.
l Portable
Volumetric Capture
This exhibit
showcases a prototype of a new system that can capture and distribute animated
3D reconstructions of people, objects, and spaces with low latency in any
location. The system only requires seven sensors, which allows it to be set up
anywhere quickly, meeting the demand for live 3D video distribution. The booth
lets visitors enjoy experiencing a 360-degree view of Manchester City players
and the audience shown in a 3D metaverse space, through tablets and Sony’s
Spatial Reality Displays.
l Spatial
Reality Display: New Prototype with a Large 27-inch Screen
Sony is
unveiling a 27" prototype of the Spatial Reality Display (SR Display)
which reproduces the real world with 3D spatial images. The larger screen
format enables the display of life-sized objects so that medical images and
product designs can be reproduced more realistically. At the booth, the SR
Display will be used to show 3D computer graphics content with applications in
various fields, such as point cloud data used in VR (virtual reality) and AR
(augmented reality), as well as architecture and computer-aided design (CAD),
in a virtual space. In addition, multi-view video created by Hawk-Eye's live
sports data and virtual characters can now be reproduced on the SR Display as a
new style of entertainment.
l Previsualization
Powered by “mocopi”
Previsualization
technology will be demonstrated using Sony's mobile motion capture system
“mocopi,” which allows creators to check their camerawork and character
positions with VFX* editing at the pre-production stage. A CG model is shown on
the viewing monitor, which is synchronized in real-time with the movement of a
performing model who is wearing the “mocopi” device. This technology
contributes to streamlined production workflow, allowing creators to simulate
production at an early stage, improving the quality of their work.
*Visual effects: the process in filmmaking and video production where imagery is created or manipulated outside of live-action shooting.
l PlayStation®VR2
and PlayStation®5
Sony will
exhibit PlayStation®VR2 (PS VR2), the next-generation virtual reality headset
for PlayStation®5 (PS5™) that brings an immersive gaming experience like never
before. PS VR2 has some key features that are realized through PS VR2 Sense
Technology, such as headset feedback, eye tracking, 3D Audio, and adaptive
triggers, as well as haptic feedback from PS VR2 Sense™ Controller. Select PS
VR2 and PS5 games are available to try, along with PS5 accessories that will be
showcased at the booth.
Evolving
Mobility Experience
l Sony
Honda Mobility
A new prototype vehicle will be exhibited by Sony Honda Mobility, whose purpose is to "Move people, through the pursuit of innovation with diverse inspirations". Check out Sony Honda Mobility’s website for more information: https://shm-afeela.com/
To stay updated and know more about Sony’s CES® 2023 announcements, please visit the “Sony Square” at https://square.sony.com/ces2023/
Sony’s press conference at CES® 2023 can be viewed
here:
Sony Group Official YouTube channel：https://www.youtube.com/watch?v=UVMcjxW68Bc
l
List
of Presenters
・Kenichiro Yoshida (Chairman, President and CEO, Sony
Group Corporation)
・Sanford Panitch (President, Sony Pictures
Entertainment Motion Picture Group)
・Asad Qizilbash (Head of PlayStation Productions)
・Neill Blomkamp (Film Director）
・Jim Ryan (President and CEO, Sony Interactive
Entertainment)
・Yasuhide Mizuno (Chairman and CEO, Sony Honda Mobility
Inc.)
・Kim Libreri (CTO, Epic Games)
・Cristiano Amon (President and CEO, Qualcomm
Incorporated)
Sony Booth Exhibit Overview
Duration: Jan. 5 (Thursday) to Jan. 8 (Sunday), 2023
Venue: Las Vegas Convention Center, Booth # 18600
About Sony Corporation
Sony Corporation is a
wholly owned subsidiary of Sony Group Corporation and is responsible for the
Entertainment, Technology & Services (ET&S) business. With the vision
of “continuing to deliver Kando and Anshin to people and society across the
world through the pursuit of technology and new challenges,” Sony will create
products and services in areas such as home entertainment & sound, imaging,
and mobile communications. For more information, visit: www.sony.net.
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