AXA Philippines marketing communications director Laura Del
Rosario (left) turning over check donation to Save the Children senior manager
for corporate partnerships Natalia Tabal.
In celebration of International Women’s Day, AXA donated USD5,000 to Save the Children Philippines as part of its pledge in a recent social media promotion that encouraged people to show their support and take part in the worldwide Break the Bias campaign. Save the Children, the world’s leading independent children’s organization, has been working in the Philippines for over four decades and is dedicated to helping children.
The promo also highlights AXA‘s partnership with Filipino-Japanese professional golfer and 2021 US Women’s Open champion Yuka Saso, who resonates with the brand’s “Know You Can” message, which underscores the brand’s continuing support for women in sports. This is rooted in the understanding that confidence is essential for people to achieve their goals.
Participants of the contest were encouraged topost a symbolic #BreakTheBias image with the hashtags #YukaSasoforSavetheChildrenPH and #BreakTheBiasWithAXA.
The “Break the Bias” campaign
is part of AXA’s commitment to embrace equality and inclusion in the workplace
and beyond. Photo shows AXA
Marketing Communications Director Laura Del Rosario(left) and Save the Children Senior Manager for Corporate Partnerships
Natalia Tabal.
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