Teleperformance Philippines continues its advocacy of promoting inclusive workplaces through its recent participation in the University of the Philippines College of Mass Communication (UP CMC) Department of Communication Research and International Association of Business Communicators (IABC) Philippines’ webinar “Let’s Talk About Gender.”
Marilyn Romero-Ventenilla, Senior Director for Communication and Marketing of Teleperformance Philippines, joined various experts from the communication industry and academe and gave a talk on Genderlect, or different ways of communicating between men and women, as well as on Teleperformance Philippines’ commitment of being a Great Place to Work® for all, and tips on how to create and foster a gender-smart working environment.
Gender-neutral Terminologies
Ventenilla gave examples of terms that people can use to encourage more gender balance and inclusive communication. Humankind, workforce, people, chairperson, and head are some her recommended alternatives for gender-neutral terms.
“If we meet people who have some allusions to discrimination that have become a standard for them, more and more people are also looking for ways of overcoming such references,” Ventenilla said.
“People need to be conscious of using sexist phrases that may sound offensive to some people. It is crucial to recognize and understand the gender differences in a conversation to prevent the adverse consequences of contrasting conversations,” she added.
Gender Pronouns
Most people might not be familiar with gender-neutral conversations, and adapting to these types of conversations could pose some difficulties for them. Marilyn believes that gender-neutral conversations need to be part of the norm as people live and move every day.
She also emphasized that there should be an awareness of the pronouns or references a person from different genders may prefer. A more gender-neutral environment or society accepts the use of “they” and “them” pronouns. Pronouns portray a person’s identity. Hence, using their preferred pronouns signifies that people respect them and do not want them to feel invalidated and dismissed.
Creating a Culture of Diversity, Equality, and Inclusion
Ventenilla also talked about making the workplace as inclusive as possible and how companies can start doing this in small ways. “One example would be the establishment of gender-neutral restrooms or inclusion of health insurance benefits for partners with the same gender. We can also launch learning programs to promote awareness of the value of building an inclusive environment and creating safe spaces for people,” shared Marilyn.
Ventenilla shared that in their 25 years in the country, Teleperformance Philippines has been a true advocate for diversity, equality, and inclusion policies across their workplace, creating a variety of initiatives championing the LGBTQ+ community and women. Their recent Pride Month festivities officially established a TP Pride Council that engage its members in awareness and support community year-round. Teleperformance also has an award-wining HIV/AIDS in the workplace policy that promotes respect, support, and equal opportunities for employees.
Moreover, Teleperformance has a program called TP Women that celebrates the achievements of women in Teleperformance, while also serving as a community and support system for women and allies within the organization. Among its recently held activities include webinars on parenting, financial literacy and management, along with podcasts and videos to highlight the achievements of women in the field of Technology.
Teleperformance has been recognized by relevant organizations such as Philippine Financial & Inter-Industry Pride for their gender-inclusive policies and programs, and have built partnerships with organizations such as Project Red Ribbon and SPARK! Philippines. Teleperformance Philippines has also recently earned re-certification as Great Place to Work® for the fourth year in a row, the first and only company in the country to have accomplished this feat.
For more information on Teleperformance Philippines’ diversity, equality, and inclusion programs, visit the company website at www.teleperformance.ph or Facebook page at www.facebook.com/teleperformance.philippines.
ABOUT TELEPERFORMANCE
Teleperformance (TEP – ISIN: FR0000051807 – Reuters: TEPRF.PA - Bloomberg: TEP FP), a leading global group in digitally integrated business services, serves as a strategic partner to the world’s largest companies in many industries. It offers a One Office support services model combining three wide, high-value solution families: customer experience management, back-office services and business process knowledge services. These end-to-end digital solutions guarantee successful customer interaction and optimized business processes, anchored in a unique, comprehensive high tech, high touch approach.
The Group's 383,000 employees, based in 83 countries, support billions of connections every year in over 265 languages and 170 markets, in a shared commitment to excellence as part of the “Simpler, Faster, Safer” process. This mission is supported by the use of reliable, flexible, intelligent technological solutions and compliance with the industry’s highest security and quality standards, based on Corporate Social Responsibility excellence. In 2020, Teleperformance reported consolidated revenue of €5,732 million (US$ 6.5 billion, based on €1 = $1.14) and net profit of €324 million.
Teleperformance began operations in the Philippines in 1996 and has grown to become a preferred offshore contact center outsourcing option. The company employs over 45,000 people in the country and operates over 30,000 workstations in 22 business sites located across Metro Manila, Antipolo, Cavite, Baguio, Bacolod, Cebu, Cagayan de Oro and Davao.
From 2012 to 2020, Teleperformance has received the Frost & Sullivan Asia Pacific Contact Center Outsourcing Service Provider of the Year Award for its significant performance in revenue management, market share, capabilities, and overall contribution to the contact center industry. In addition, Teleperformance Philippines was awarded as Outstanding Employer and Outstanding Community Project of the Year by the Philippine Economic Zone Authority (PEZA), the Top Employer of the Year and Corporate Social Responsibility Circle of Excellence at the Asia CEO Awards, and the Outstanding Volunteer by the National Economic Development Authority.
This 2021, Teleperformance Philippines was again certified as a Great Place to Work® and is the only organization in the country to receive this certification from the Great Place to Work® Institute for four years in a row. This year, Teleperformance celebrates its 25th year of continued excellence and leadership in the country. This milestone highlights the company’s commitment to steadily provide the best employment experience for Filipinos, proactively support the nation’s IT-BPM sector, and uphold its socio-civic engagements to create a difference in the lives of the Philippine community.
For further information, visit the Teleperformance website at teleperformance.ph