The company’s newly crafted recruitment marketing campaign promises endless opportunities for current and future employees
Sitel Group, a global leader in end-to-end customer
experience (CX) products and solutions, officially launched its new recruitment
marketing campaign and Employee Value Proposition – “Learn, Lead & Grow with the Sitel
Barkada”. The newly minted recruitment messaging, Sitel Group’s
promise to its people, encapsulates its commitment to nurturing a company
culture that provides Sitel associates the freedom to learn, grow, be
themselves and have fun while being part of a workplace barkada defined by
trust and a sense of belonging.
In response to its clients’ demand and growth, Sitel
Philippines has hired more than 8,000 associates this year, due to its success
in responding to clients’ needs amidst the COVID-19 pandemic.
The new Sitel EVP, launched along with Sitel Group’s new brand message Create Connection. Value Conversation. as well as its innovative suite of services EXP+™, was created to help give Sitel associates a clearer picture of what the company prioritizes and the initiatives they are taking to improve the associate experience. As EXP+ was designed to simplify the delivery of end-to-end CX services and reinforce its commitment to its clients, the EVP is a promise to its people that even in this period of uncertainty, Sitel remains committed to strengthening its employee engagement, learning and enrichment programs.
“We have been working on crafting a meaningful and truly
impactful Employee Value Proposition (EVP) since late last year,” shared
Jorelle Robles, Head of Marketing and Corporate Communications for Sitel
Philippines, Australia, New Zealand. “We believe a company should provide more
than just financial remuneration, but rather, an integrated, balanced associate
experience that offers an empowering culture, opportunities to do meaningful
work, growth and development, in a safe and secure work environment.”
Under the new EVP - "Learn, Lead &
Grow with the Sitel Barkada" - are several key pillars each aimed at
providing different benefits to Sitel associates. To streamline efforts even
further, a keen focus on the “kada” from
the word barkada helps provide more focus. The term “kada” means
"each" and the company uses this to highlight and celebrate each
important aspect of its associate engagement pillar.
These pillars include Kada Hakbang (each
step), Kada Pagkakaiba (each
individual), Kada
Pagkakaisa (each moment of unity), Kada Tagumpay (each
success) and Kada
Interes (each interest).
“For the first time, Sitel Philippines is
using Filipino language in a major external marketing campaign,” Robles said.
“We have localized the slogans of the pillars into Filipino statements because
we believe that no other language could better touch a chord among Filipinos,
our main audience, that their own.”
Each pillar symbolizes important aspects of
Sitel’s associate commitment – opportunities for growth, a strong employee
culture, an engaging and interactive community, ample rewards and recognition
and SitelMAX – a responsive and open Sitel global community available for honest
feedback, suggestions and new innovative ideas.
The launch of the new EVP is a timely and
relevant step that Sitel is taking for their associates who have been doing
their best to continue delivering exceptional customer experiences for Sitel
despite the challenges of the global pandemic.
About
Sitel Group®
As a
global leader in end-to-end customer experience (CX) products and solutions,
Sitel Group® partners with the world’s best-loved brands, from Fortune 500
companies to local startups, to design, build and deliver a competitive edge
across all customer touchpoints.
With
90,000 people working across the globe – at home, in contact centers and within
MAXhubs – we securely connect brands with their customers over 4.5 million
times every day in 50+ languages, driving our clients’ digital CX strategies
forward. Powered by our global strength, local expertise and proprietary
technologies, we deliver tailored solutions to fit clients’ needs through a
consultative, customer-centric approach.
EXP+™,
Sitel Group’s Enterprise Experience Platform, is a flexible solution with
complete cloud capability, designed to simplify the delivery of end-to-end CX
services, while boosting efficiency, effectiveness and customer satisfaction.
EXP+ creates a robust ecosystem by harnessing the power of four connected
product families: Empower, Engage, Explore and Evolve.
With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.
Learn more at www.sitel.com and connect with us on Facebook, LinkedIn and Twitter.
