AboitizLand expands 25 years of foothold with new residential area

Real estate firm aims to reach more Filipinos in Central Luzon

Celebrating its 25th year of building communities, real estate developer AboitizLand continues to expand in Central Luzon with the launch of Ajoya in Pampanga. The mid-market residential development is the third Ajoya community to be launched in Central Luzon within a year, and AboitizLand’s 5th residential project in Luzon.

“With our solid credentials in Cebu for the past 25 years, we’re in a position to continue our Luzon expansion which started a few years ago,” says David Rafael, AboitizLand President and Chief Executive Officer. “We are proud to aggressively roll out our expansion plans to elevate the lifestyle of more Filipino families in emerging cities.”


The launch comes on the heels of the highly successful launch of Ajoya in Nueva Ecija and Tarlac last year. The former is a 19-hectare property located in Barangay Valle Cruz, Nueva Ecija while the latter spans 13 hectares and is located in Barangays Talaga and Estrada in Tarlac. 

Another Ajoya community will soon arise in Pampanga where vecinos can create lasting memories and stronger connections. Spanning 17 hectares, it will feature a town plaza, clubhouse, multi-purpose hall, swimming pool, generous pocket parks and greenbelts, designed to foster interactions with neighbors.

“We take pride in being proponents of modern Filipino architecture,” adds Rafa de Mesa, AboitizLand’s First Vice President of Operations. “We show this by incorporating classic Filipino elements to contemporary house designs.” Ajoya’s homes are inspired by the Filipino bahay na bato, but given a modern twist. 

Located in Barangay Eden, Mexico—less than a two-hour drive from Metro Manila and easily accessible via the North Luzon Expressway—Ajoya Pampanga is near the burgeoning economic hub New Clark City and key businesses and conveniences. Its proximity to the capital, strategic location, coupled with its amenities and masterplan, makes it an excellent place to settle in and build a young family.

Ajoya Pampanga property prices range from P2.5.M to P4.2M. For inquiries, visit http://aboitizland.com.

About Aboitizland

AboitizLand is the real estate arm of Aboitiz Equity Ventures -- one of the best-managed companies in the Philippines founded in 1920 engaged in power distribution, infrastructure, banking, food production, shipbuilding, construction, and land development.

Starting off as ACOLand in Cebu in 1994, AboitizLand continues to deliver its promise of creating better ways to live through innovative concepts translated to thriving residential, commercial, and industrial communities.

Debuting into the Luzon real estate scene with Seafront Residences, a beachfront community in 2017, it continues its expansion with the Ajoyas in Central Luzon. 

In July 2019, it completed its flagship new industry city LIMA in Lipa-Malvar, Batangas with the launch of its residential component, The Villages at Lipa.

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