Timely launch of CNN Philippines brand campaign ahead of Midterm Elections

CNN Philippines launches its new 360-degree brand campaign “News You Can Trust,” representing its commitment to the Filipino audience to provide news and information that is accurate, fair, and balanced, particularly during critical Midterm Elections on May 13th.

“The timing couldn’t have been better,” says Nine Media Corporation/CNN Philippines President Armie Jarin-Bennett.  She says, “we are in the midst of a very important time in our country’s history plus, it’s been almost five years since our launch.  Over this short period of time, we believe, we have earned the trust of audiences in the country and beyond.”

Pinky Webb

The new campaign launches in time with the network’s extensive coverage of the May 13th Midterm Elections that promises to provide the audience with live reports from over 30 correspondents and stringers in key areas around the country, interviews with newsmakers, plus in-depth and comprehensive analysis of the electoral process and results. The coverage will be available in all of CNN Philippines’ platforms – from television, website to social media. 

Andrei Felix

 Cherie Mercado

The marathon live news programming on election day, which starts at 4 am, will also be complemented by special episodes of shows such as Politics As Usual, The Source, On The Record, Profiles, and The Story of the Filipino — all of which will carry the CNN Philippines election theme: The Filipino Votes.

CNNPhilippines.com will livestream Monday’s round-the-clock election coverage as well as on the network’s social media pages on Facebook (facebook.com/cnnphilippines) and Twitter (@cnnphilippines). CNN Philippines is available on Free TV Channel 9, Channel 10 on Cignal, Channel 14 on Sky Cable, and live-streaming via CNNPhilippines.com, facebook.com/CNNPhilippines, iflix app under NEWS section and HOOQ app under Channels.  

Pia Hontiveros

Ruth Cabal

CNN Philippines is seen on free TV Manila RPN – TV9, Cebu RPN – TV9, Davao RPN – TV 9, Zamboanga RPN – TV5, Baguio RPN – TV12, Bacolod RPN – TV8; Cable TV thru Sky Cable - Channel 14 (Metro Manila), Sky Cable – Channel 6 (Cebu, Davao, Bacolod, Iloilo and Baguio), Destiny Cable – Channel 14, Cablelink Channel 14, Cignal – Channel 10, Dream Cable- Channel 13.

Connect and engage with CNN Philippines through web (cnnphilippines.com), Twitter (@cnnphilippines), Facebook (facebook.com/cnnphilippines) and Instagram (@cnnphilippines).

About Nine Media Corporation
Nine Media Corporation is engaged in the acquisition, aggregation, management, development, production, distribution, advertising, leasing, renting and/or marketing of original program content and/or program content acquired by licensing, for commercial exhibition on television and other media. It owns and operates a television channel currently known as CNN Philippines, which is broadcasted over Radio Philippines Network (“RPN”) free-to-air television stations, as well as major cable channels all over the Philippines.

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