Pantene Philippines empowers the fight for pride with this inspirational short film with the Philippine’s first transgender hair care ambassador Kevin Balot

Join the movement and together, let's be #StrongerNow

For  every woman, pain is a source of strength. Regardless of her gender orientation, skin color, or weight, every woman is  able to draw lessons from that pain, gaining wisdom and strength in the process.


For many members of the LGBTQ community, pain is a constant companion in their life journey. As they battle uncertainty and confusion, they would also encounter individuals whose only intent is to offend them. Transgenders in the Philippines have to face incredible scrutiny not only from society, but also from members of their family, leaving them no option but to strengthen themselves inside.

Recognizing the struggles of the LGBTQ community, Pantene Philippines is showing its solidarity with the community and is making known its support through the story of Kevin Balot, the first ever transgender beauty queen and the first ever transgender hair care ambassador in the Philippines. As the world observes Transgender Awareness Week, Pantene is also launching a heart-stirring video to celebrate those who have triumphed over their internal struggles and to encourage LGBTQ members to be #StrongerNow.

The #StrongerNow campaign aims to inspire Filipinas to celebrate every scar, every sweat, every struggle that made them the kind of strong they are now. It is a collection of stories of struggles and triumphs of Filipinas from  all walks of life—from the celebrities we have grown to love to the everyday women we see on our daily commute. It tells stories of real Filipinas whose strength and resilience allow their inner beauty to shine brighter.

Truly, the girl named Kevin is a perfect face for this movement. Even as a child, Kevin knew rejection from her father who had other expectations from his only son. But Kevin had other plans for herself. Her journey of being accepted by the family and accepting herself was not an easy process. Growing up, Kevin went through a lot of pain and hardships, but she channeled her energy by focusing on beauty pageants, growing strong in the process. Even her triumph as Miss International Queen was a struggle in itself,  but she was able to lift herself up and bring herself to where  she is today. 

The film highlights Kevin’s struggles, which serve as a message of hope to others dealing with the same feelings of loneliness and hopelessness. Its message is uplifting, telling a “young boy, who is sure she is a girl,” not be scared. “When you think it’s the end, it’s not. When people don’t seem to understand, there will be others who do. Find them.”

Just as Pantene strengthens hair by nourishing it from the inside, so can young people focus on working on what is inside them. As Kevin says, “strength comes from the inside – where it counts. Instead, Kevin tells the young child in the film to “do good, be grateful, find the wins in every day. Remember, you are strong and beautiful, you deserve to be heard. Accepted. Loved.” 

In launching the film, Pantene Philippines has become the first ever hair care brand in the Philippines to cast a transgender not only as the star of its video, but also as the face of the brand—smashing barriers in giving the role to someone from the LGBTQ community. In doing so, it is showing that it is #StrongerNow.

Join Pantene as they support the LGBTQ community and join the fight in inclusivity around the country. Watch the video and be inspired to be yourself, to grow and be #StrongerNow. 

Visit Pantene’s Facebook page https://www.facebook.com/PantenePhilippines/videos/305481486722713/

About Procter & Gamble 
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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