Called “Love You Loads”, the program was designed to help lighten the loads of Filipinos through modern appliances. The washing machines will go towards GMA Kapuso Foundation and Gawad Kalinga’s beneficiaries and programs.
“Mothers have so many concerns to juggle – from work to taking care of their children and the house on top of that! Laundry should be the last thing they need to worry about. Having a washing machine in their household can make this chore faster and easier so that she can move to more important things and families can spend more time together,” she added.
Through the advent of technology, modern appliances have helped to transform the home life of Filipinos, allowing homemakers to do chores more efficiently and giving them more time to enjoy with family.
Mother of six Amy Gomez from the Gawad Kalinga community in Bagong Silang attested to how useful having a washing machine is for a big family like hers.
“As a mom of six, I really have to multi-task. I have to cook, wash dishes, and mend their clothes. There are eight of us in the family, that is eight sets of clothes every day so as a mom, it was such a huge relief for me when we were able to buy a washing machine back in 1993.”
She currently shares the appliance with two other families in their neighborhood and talked about how she wishes others in her community could be blessed with one of their own. “Doing the laundry is hard so I can only pray moms in the area could have their own washing machine to make their lives easier and their families happier.”
Aside from benefiting households, the washing machines will also be donated to GMA Kapuso Foundation’s partner organizations who need the units to serve the underprivileged.
“There are a lot of children who can’t afford treatment in Manila so they go to Child Haus for a place to stay while undergoing chemotherapy. If you are a parent with a sick child, how can you do the laundry while you are in Manila? The washing machines will come in very handy,” said Escudero-Catibog.
Other beneficiaries include mothers and families residing in Kapuso Villages located in typhoon devastated areas in the Visayas and Mindanao, Damascus House, a place for recovered drug addicts which also offers livelihood projects for mothers and families; and the dormitories and barracks of the Civil Relations Service of Armed Forces of the Philippines.
Employees of Electrolux Philippines also participated in the program by creating cards for each washing machine, sharing a personal message of encouragement for the beneficiaries.
Love You Loads brings to life the new aim of Electrolux, which is to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving force in sustainable living.
For more information on Electrolux Philippines and Love You Loads Program, visit www.electrolux.com.ph and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter.
Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.ph
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