YouTube Kids: Introducing Kid Profiles, New Parental Controls, And A New Exciting Look For Kids!

After talking to parents all over, we know that kids who love the YouTube Kids app are getting older and want a platform that’ll grow with them. Whether kids are watching Kaycee & Rachel or learning their ABCs, we want YouTube Kids to help. Here’s what’s new with YouTube Kids:

When you sign in with your Google account, you get:

• Kid profiles to customize your kids’ experience: Now you can create a profile for each of your kids and choose between younger  or older content levels to manage the types of videos they can watch. Even better, kid profiles work across all different devices!
• App designed tailored  to your kid’s age: When you enter  a date  of birth on the kid profile, YouTube Kids changes the way the app looks. Younger kids will get less text, while older kids will get more content on the home  screens.
• A new setup process: the new app parent setup process will give you detailed information to help you make  the right choices for your family before your kids use the app.
• Passcode for kids: Kids can set a secret passcode to get into their profile (and keep their brother or sister out). Don’t worry, you can always override their passcode.

Remember, our systems work hard to filter out more mature content from the app. But no system is perfect. As our video inventory grows, we will continue to rely on you and our parent community to provide feedback, since there’s always a chance a child might find an inappropriate video in the app. If you find a video that you think should not be in the app, you can block it and flag it for review. This helps make YouTube Kids better for everyone.

YouTube Kids is now live in 37 countries, has more than 70 billion views in the app, and more than 11 million weekly active viewers.

We’re looking at ways to build an even better experience for families. Coming soon, we’ll give parents the option to bring more content to the app experience. Our team is working to identify the most relevant content categories for tweens to make  the app even more awesome!

Not available in all markets. Kid profiles are available in the following markets: Argentina, Australia, Brazil, Canada, Chile, Colombia, Ghana, India, Jamaica, Japan, Kenya, Malaysia, Mexico, Nepal, New Zealand, Nigeria, Pakistan, Peru, Philippines, Singapore, South Africa, South Korea, Sri Lanka, Tanzania, Uganda, United States, Zimbabwe.

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