AirAsia, voted the world’s best low cost carrier for nine consecutive years by Skytrax, is launching today its region-wide #DaretoDream sports initiative, which aims to motivate and inspire athletes to discover their own potential and make their athletic aspirations a reality.
The campaign is launching just in time for the Southeast Asian Games, which will be held in Kuala Lumpur, Malaysia, from August 19 to 31.
As the official airline partner of the 2017 SEA Games, AirAsia Philippines has also created an inspiring web video series telling the stories of our very own SEA Games athletes, who are all aiming to bring home glory for the country this August.
Chronicling the journeys of renowned Volleyball player Alyssa Valdez, Swimmer Jessie Lacuna, and Long Jump athlete Marestella Torres-Sunang, the #DaretoDream videos share both the challenges and joys that come with being an athlete, and is sure to encourage young, aspiring local talents who want to go into sports.
“The #DaretoDream initiative is part of AirAsia’s continued commitment to grow the local sports scene. Through the web video series, we are sharing the hard work and passion that drives our athletes. We also want to gather support for them from every Filipino – we want everyone to watch them compete and cheer for them during this year’s SEA Games,” said Philippines AirAsia Brand Manager David Viray.
As part of the campaign, AirAsia Philippines will be posting video updates of the 2017 SEA Games on its Facebook page,which will be hosted by Volleyball player and TV personaly Michele Gumabao.
The four videos will contain the game highlights and team standings of the Philippine delegates. The first video will focus on the Opening Ceremony of the 29th SEA Games. The second and third will feature the winning athletes and teams from different countries, and the last will recap the highlights and winning moments of our Filipino athletes.
To learn more about AirAsia’s #DaretoDream campaign, visit the AirAsia Philippines Facebook page at www.facebook.com/AirAsiaPH.
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