Michelin Innovation: Driving the search for new technologies on Road Safety and Better Mobility in Shell Eco-Marathon Asia 2016

Michelin has joined hands again with Shell for the third staging of the Shell Eco Marathon Asia (SEMA), now on its third and last year in the Philippines from March 3 to 6, 2016.

This year, MICHELIN focuses on Innovation as the driving force that ensures road safety and better mobility on race tracks and ordinary road conditions. In 2014, the key word for MICHELIN at the Shell Eco-Marathon was Michelin Total Performance, underscoring the need for tires to deliver multiple performances, to be safe, energy-efficient and long-lasting.

This year, with Innovation as the key word, participating student teams are looking for new approaches to create safe and energy-efficient vehicles that promote sustainable solutions.

The Shell Eco-Marathon is an international competition that challenges student teams from various parts of the world to create economical, environment-friendly and dependable prototype vehicles. MICHELIN continues to be the Official Global Partner and Tire Supplier of the SEMA in 2016andwillprovidetechnical assistance and support to the participating teams throughout the competition.

“Innovation is Michelin’s key strategy and driving factor for the search of new technologies, leading to ideas, products, or methods that improve road safety and mobility for all motorists, passengers and pedestrians. Michelin’s alliance with Shell furthers this search by seeking out the ideas of students in the Shell Eco-Marathon.", said Damien Hallez-Gozzard, Michelin Group Technical Communication Director.

"Shell and Michelin have partnered anew in the Shell Eco Marathon Asia because we share the same values to put innovation at the heart of developing better mobility. Michelin wants to demonstrate our innovation in sustainable mobility by providing ultimate energy efficient tires to students. We also want to share our technological expertise by giving advice about car suspension," said Michael Nunag, Chief Representative of Michelin Philippines.

The 2015 SEMA drew a record number of 127 participating student teams from 20 countries in Southeast Asia and the Middle East. Teams from Philippine schools also broke records for fuel and energy efficiency. Winners of the different Shell Eco-Marathon this year in Asia, Europe and the Americas may join the first world championship series in London.

The public is invited to visit the Michelin Safety City at the Fanzone on the SEMA grounds on March 4, 5 and 6. On display at the Michelin booth are its Michelin Innovation tires like the Michelin Primacy SUV Tire which was launched in the Philippines in February 2016. The Primacy SUV tire has 2.2. meters shorter braking distance on wet roads, 6% improved grip in wet cornering and 1.9 meters shorter braking in dry conditions.

All visitors are encouraged to join the Michelin #SaferMobility Facebook photo contest by sending pictures that depict how road safety rules are followed by Pinoy motorists. Visit the Facebook page https://www.facebook.com/sem16michelin to check the contest mechanics and know more about Michelin’s quest for safer and better mobility. All participants will receive tokens from the Michelin Fanzone booth, and winning entries will receive a grand prize at the Shell Eco-Marathon.

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