At the Samsung Galaxy Studio, consumers will
find an inviting space that welcomes them to mill and actually experience the
best mobile device innovations that Samsung technology has to offer—whether it’s
the most advanced smartphones, the most revolutionary smartwatch, or even a new
breed of connected multimedia accessories, name it and Samsung has the best of
it. It’s a venue that seamlessly blends the digital experience of each Samsung
mobile device with the physical space, allowing consumers to enjoy the brand’s
advanced yet accessible technology, and realize how it can enhance their
diverse lifestyle needs.
“Our
starting point was a deep understanding of our consumers—what they wanted and
what they really needed from their mobile device ecosystem. From there, we
created technology designed to address their ever-evolving needs; but we also
wanted to present these solutions in a way that sought to transform their usage
experience, based on Samsung’s distinct brand of innovation,” explains Chad Sotelo, Head of Corporate
Marketing at Samsung Electronics Philippines.
The
exclusive launch of the Samsung Galaxy
Studio last November 26 at the SM
Mall of Asia Globe was a
testament to this commitment to innovating consumers’ experience of mobile
technology, where Samsung welcomed members of the media and celebrities to a
unique visual display which transformed the SM Mall of Asia LED globe into the
world’s largest smartwatch, with real-life interactive stunts that demonstrated
just how the Gear S2 gets better
with every turn.
The
exclusive event also saw the introduction of Samsung’s latest ambassadors and
partnerships for Gear S2.
Demonstrating how it perfectly complements the stylish set as a wearable tech
accessory were internationally-recognized fashion-designer Francis Libiran, Top Fashion Photographer BJ Pascual, global Fashion Journalist and Blogger Ingrid Chua-Go, international model Kelsey Merritt, Radio DJ Andi Manzano, Top Lifestyle Bloggers Cecile Zamora Van Straten and Kelly Misa, and Club DJ and model Callum David. Bringing to life how the
Gear S2 supports the active lifestyle of fitness enthusiasts were actor and
triathlete Victor Basa, Top Fashion and Sports photographer and fitness evangelist Xander Angeles, together with the rest of his TriSixFiv triathlon team, as well as five of the top coaches from CrossfitMNL.
Joining
the Samsung Gear S2 ambassadors at the event were Samsung Galaxy brand
ambassador Liz Uy, as well as Rajo Laurel, Bubbles Paraiso, Carla
Humphries, and many others who celebrated the successful launch of the
Galaxy Studio and unveiling of Samsung’s latest innovation in wearable
technology.
To
showcase how the Samsung Gear S2
most-fittingly blurs the line between wearable technology and fine fashion, the
world’s most precious strap for the Gear S2 was also revealed to the guests.
Masterfully created by leading jeweler Marilou
Co of Marilou Jewellery, the strap is encrusted with 200 VVS diamonds meticulously hand-set on genuine black calfskin
leather, and supported by an 18K
platinum white gold lockset, the precious piece exclusively on display that
evening was valued at PHP20million.
“We
wanted to highlight what makes the Gear S2 a stunning, fashionable piece of
wearable technology, and to underscore that, we paired it with a stunning
diamond strap designed by acclaimed jeweler Marilou Co,” said Digs Dimagiba, Business Unit Head for
IT & Mobile Business of Samsung Electronics Philippines.
There's a dedicated booth for each Samsung premium device - Samsung Galaxy Note5, Galaxy S6 edge+, Level On, and of course, the Gear S2.
Fun and interactive activities await fans of the Gear S2, the Samsung Galaxy Note 5 and Galaxy S6 edge+. See you at Cyberzone, SM Mall of Asia for the Samsung Galaxy Studio and the Galaxy Gear S2.
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