Friday, May 8, 2015

adidas by Stella McCartney celebrates a decade of innovative athletic style


In 2015, adidas by Stella McCartney celebrates 10 years of being at the cutting edge of advanced athletic style. Since 2005, when the two brands came together, each season's collection has placed a unique combination of performance and style at the heart of every range and within each individual piece.

To mark this significant milestone, an exclusive 10th Anniversary capsule collection has been created to revisit the brand's most distinctive design cues. Comprised of 10 unique pieces including apparel, footwear and accessories, the collection recalls the exceptional design principles that have driven the development of the brand since its launch in 2005.


"From the very first moment that we started working on an adidas by Stella McCartney collection back in 2005, we have maintained one vision: to create unique apparel with a strong design aesthetic that could also consistently deliver from a sporting perspective. I am so proud that we have not only achieved that aim, but also ensured it has remained at the heart of everything that we have created since" says Stella McCartney.

The adidas by Stella McCartney 10th Anniversary capsule collection is available online exclusively at www.net-a-porter.com and adidas owned stores.


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