- GlaxoSmithKline, makers of Physiogel®, launches the Free In My Skin Movement to free women from dry, sensitive skin.
- The Free In My Skin Movement empowers every Filipina to be free from dry, sensitive skin and to confidently embrace life and achieve their dreams and aspirations.
- TV host and entrepreneur Patti Grandidge leads the movement.
To be free is the right of every
modern woman. The freedom to make her own decisions and pursue her dreams and
passion.
But that freedom should begin from
within, from loving oneself and liberating it from insecurities. Being free is
being comfortable in one’s own skin. Unfortunately dry, sensitive skin may
cause emotional struggles and self-doubt, making them miss out on life’s many
opportunities each day.
Physiogel®, the number-one most prescribed moisturizer by
dermatologists, empowers every Filipina to fully participate in life with the
launch of the Free In My Skin Movement.
Empowering
Women
The Free In My Skin Movement embodied
by model, TV host and entrepreneur Patti Grandidge, seeks to bring together and
honor women who overcame their insecurities and became the best version of
themselves.
Patti, one of the country’s freshest
and most beautiful faces, admitted that she used to be like one of every two Filipinas
who suffered from dry and sensitive skin.
“We
used to travel a lot when I was younger and getting exposed to different
climates took a toll on my skin, making it sensitive, itchy, red and dry. This
made me quite insecure, and in the business I am in, it is always about first
impressions,” she said.
Patti knew that if she wanted to be in
control of her life and achieve her goals, she had to overcome her
insecurities, starting with her skin.
“Unlike ordinary moisturizers I used
before, Physiogel® made my
skin less sensitive and dry. My skin became so much softer, smoother and
definitely healthier.”
Patti said she understands how
insecurities can be restraining and wants every Filipina to be free from dry,
sensitive skin and to confidently reveal their true selves. Just like she did.
“It’s amazing how one simple change in
my skincare has renewed my confidence,” she enthused. “One of the best feelings is when you feel
confident, and have control of your life, like I can do anything! And with
Physiogel®, I am Free In
My skin to do just about anything.”
With Physiogel®, Patti was able to free herself from skin worries such
as dryness and irritation, so she can fulfill the demands of her
multi-hyphenated career of being a TV host, model, entrepreneur and loving wife
all with equal zest and success.
“With Physiogel, I became free from
dry and sensitive skin – to get going, to get out there and just be who I
really am. So, now I truly believe in the power of having good skin. It gave me
the power to feel empowered, to feel free. I became free in my skin. And this
is why I have been rallying for this movement to reach out to so many women out
there,” declares the Free in My Skin embodiment.
Free
in My Skin Movement
The
Free in My Skin Movement aims to empower women to fully embrace and participate
in life by freeing them from dry and sensitive skin, because having dry and
sensitive skin can serve as a hindrance for women to fully function to their
best abilities. This movement also aims to honor smart, strong, sensitive women
who have faced their insecurities (physically and emotionally) and are now
embracing and living life to the fullest.
“The Free in My Skin
movement is not just about creating a nurturing community of smart, strong and sensitive women, but is
also as a way of honoring these women who didn’t let their dry-skin
insecurities prevent them from being the best versions of themselves,” says
General Manager of GSK Consumer Healthcare, Mr. Jeoffrey Yulo.
As Patti Grandidge says, “As
the embodiment of this movement, I am encouraging women to join me in honoring
the smart, strong and sensitive women our lives who have all been a source of
inspiration. Think of three smart, strong & sensitive women you know and
you are proud of and tag them on your Facebook post as how you can see mine on
screen:
I
honor these women who have inspired me to be #FreeInMySkin: @kpams808
@macheremachere @bebettes. Cheers to these three smart, strong & sensitive
women in my life! Who are yours? #NowPayItForward
#PhysiogelPH
Now all my three honorees
have to do is to pay it forward by honoring three women in their lives and so
forth. We want every woman in our lives to be part of this movement. And I
really think this is one of the many things we can do to reach out to more
women who already are and who want to be free in their skin.”
Locking
Moisture In
For skin that is less sensitive and dry, experience the difference with Physiogel®, the most recommended moisturizer brand by dermatologists in the Philippines.