adidas and Team Messi
launch exclusive app which will follow every step of the star player in
global football´s grandest stage and as it happens
To ensure that fans all over the world don’t miss a beat of what’s happening with Leo Messi from the first day of the World Cup, adidas introduces Vamos Leo, the most comprehensive, real-time app for all things Messi at the 2014 FIFA World Cup Brazil™.
The app, which is supported by a Facebook tab, features a range of exclusive info and insights about the Argentinian captain, including a countdown to his matches and an aggregation of all official ‘Leo news’. Also within the app is an exclusive live feed of all the social media conversations involving Messi throughout the tournament – allowing fans not only to follow, but also to engage, and be a part of these conversations.
The app, which is supported by a Facebook tab, features a range of exclusive info and insights about the Argentinian captain, including a countdown to his matches and an aggregation of all official ‘Leo news’. Also within the app is an exclusive live feed of all the social media conversations involving Messi throughout the tournament – allowing fans not only to follow, but also to engage, and be a part of these conversations.
Finally Vamos Leo also offers fans a bespoke image generator which will push images to users devices live from the Team Messi photographer at all the FIFA World Cup games he plays, and as the moments happen. They can immediately add copy, stamps, and filters to create and share online with their friends, to feed the buzz around the star and to have their personalised say on those seminal moments captured.
The Vamos Leo app is live on Google Play and the App Store from the 12th of June, ahead of Argentina's first game against Bosnia and Herzegovina on the 15th of June. It will enable fans that download it the chance to win exclusive prizes, including tickets to the 2014 FIFA World Cup Final.
On June 15th, ahead of Argentina's first World Cup match against Bosnia, Show your Colours or Fade Away, the first official VAMOS LEO film will be premiered. Each film will share an insights about football's biggest star, all shot behind the scenes ahead of the 2014 FIFA World Cup. Films will then be released episodically and reactively as Leo's tournament progresses.
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