Sunday, June 8, 2014

Reader's Digest Trusted Brands Award 2014, Recognizing the products that make a difference


TRUST. Five letters that spell the difference between succeeding and building the legacy of a company. Much like any kind of relationship, trust is something that is not so easily achieved, yet has become invaluable in today's rapidly changing landscape.


There is no doubt that for business, trust is a form of currency. It underpins the perceived value a brand enjoys. If a product doesn't deliver what it promises, or what it has done on previous occasions, then there are many alternative products waiting to lure away its customers. But when a brand does deliver, consumers feel a sense of trust and are more likely to support it – and to continue buying it in the future.


Once trust is established, it becomes an instinctive response – the consumer buys the brand without so much as a second thought because it is "their" brand. 


For consumers, a trusted brand makes their lives easier and gives them peace of mind, hence they are even willing to pay a bit more for the products they trust.

For business, this is the ultimate vote of confidence. While reputation is based on past experiences, trust is a forward-facing measure, and is imbued with expectation, promise and satisfaction. Once gained, it is its own reward.


PH MOST TRUSTED  

In a territory as brand-savvy and sophisticated as Philippines, consumers have high expectations. A trusted brand must be genuine, reliable and consistent.  A trusted brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture.


Consumers take a lot of things into account such as cost, quality and desirability. But the survey also revealed that staying true to its promise is just as important. Trends give rise to a lot of new brands that quickly capture our attention, but only those who stay true to their core principles are the ones that win over consumer trust.


Now on its 16th year, Reader’s Digest Asia again conducts its Trusted Brands Survey approaching ordinary consumers to seek their opinions about the brands of products and services are important to them.


The grand awarding ceremony was held on June 4, 2014, at the CROWNE PLAZA MANILA, with Readers Digest Asia editor in chief Sue Carney and Readers Digest Group Advertising Director for Asia Pacific, Sheron White handing out the awards to the top executives of the winning brands.

Backed with years of experienced research, Reader’s Digest confidently dissects what features a trusted brand must possess in order to maintain relevance and purpose for Philippine consumers.

Being ranked on the Trusted Brand list is a great achievement, but maintaining this ranking involves a genuine commitment to protect and fulfil the promises made to the consumer. It means ensuring the

quality doesn't drop. It means that great taste stays the same. And it definitely means delivering the same value and consumer satisfaction year in and year out, while always remaining open to innovation and reinvention – a task easier said than done.


INFLUENTIAL SURVEY

Together with leading global market research company Ipsos, the Reader’s Digest Trusted Brands surveyed five thousand individuals from across five of Asia’s Key Markets including the Philippines, Singapore, Hong Kong, Malaysia and Taiwan.


The respondents included Reader’s Digest subscribers as well as selected individuals to reflect the demographics of the general population. Each respondent was required to complete a questionnaire or participate in a mail or online survey. Ipsos asked each participant to tell us the name of their most trusted brands and then rate those brands listed on the following attributes: trustworthiness and credibility, quality, value understanding of consumer needs innovation and social responsibility.

Gold Trusted Brand Awards are given to brands that scored significantly higher than their rivals while brands that performed exceptionally, winning their category with a score that vastly outpolled their nearest competitor receive the Platinum Trusted Brand Award.


Asia’s Trusted Brand Award, meanwhile are given to brands that win the Reader’s Digest Trusted Brand award in the same category for at least three countries surveyed.

The results present a captivating and transparent analysis of consumer confidence in brands driving the Philippines economy as well as the other economies surveyed.



Here are the awardees of the Readers Digest Trusted Brands 2014 Survey:

CONSUMER ELECTRONICS

CATEGORY
ASIA
PHILIPPINES
AWARD
Camera
Canon
Canon
Platinum

Nikon
Nikon
Gold

Sony
Sony
Gold




FlatScreen TV
Panasonic
LG
Gold

Samsung
Samsung
Gold

Sony
Sony
Gold




Mobile Phone

Nokia
Gold


Samsung
Gold




Multi Function Printer/Copier
Canon
Canon
Gold

HP
Epson
Gold


HP
Gold




Personal Computer (Desktop/Notebook/Tablet
Acer
Acer
Gold

Apple
Apple
Gold


HP/Compaq
Gold


Samsung
Gold



FINANCE

CATEGORY
ASIA
PHILIPPINES
AWARD
Bank

Banco De Oro
Gold


Bank of Philippine Islands
Gold




Credit Card Issuing Bank
Citibank
Banco De Oro
Gold


Bank of Philippine Islands
Gold


Citibank
Gold




Insurance Company
AIA
Philamlife
Platinum

Prudential
Sun Life
Gold




Investment Fund

Bank of the Philippine Islands
Gold


Philam Asset Management
Gold


Sun Life Financial
Gold



HOUSEHOLD PRODUCTS

CATEGORY
ASIA
PHILIPPINES
AWARD
Air Conditioner
Daikin
Carrier
Platinum

Panasonic
Condura
Gold


LG
Gold


Panasonic
Gold




Mattress
Simmons
Uratex
Platinum


Salem
Gold




Paint
Dulux
Boysen
Platinum

Nippon Paint






Refrigerator
LG
Condura
Gold

Panasonic
GE
Gold

Samsung
LG
Gold


Panasonic
Gold


Samsung
Gold




Washing Machine
LG
LG
Gold

Panasonic
Panasonic
Gold


Sharp
Gold


Whirlpool
Gold



PERSONAL PRODUCTS

CATEGORY
ASIA
PHILIPPINES
AWARD
PEN

Pilot
Platinum


Panda
Gold


Parker
Gold



FOOD AND BEVERAGE

CATEGORY
ASIA
PHILIPPINES
AWARD
Beer

San Miguel Beer
Platinum


Red Horse
Gold




Bottled Water

Wilkins
Platinum


Absolute
Gold




Cooking Oil
Knife
Minola
Platinum


Baguio Oil
Gold


Golden Fiesta
Gold




Corned Beef

Argentina
Gold


Purefoods
Gold




Fast Food Chain

Jollibee
Platinum


McDonalds
Gold




Fresh/Frozen Meat

Monterey
Platinum


Purefoods
Gold




Fresh Frozen Poultry

Magnolia
Platinum


Bounty Fresh
Gold




Ice Cream

Magnolia
Gold


Selecta
Gold




Juice

Del Monte
Gold


Tang
Gold



Gold




Rice

Dona Maria
Gold


Harvest
Gold




Seasoning

Knorr
Gold


Maggi
Gold




Sugar Substitute

Equal
Gold


Splenda
Gold

HEALTH AND PERSONAL CARE

CATEGORY
ASIA
PHILIPPINES
AWARD
Ambulatory Specialty Clinic

Healthway
Platinum




Eye Center

Acebedo
Gold


Ideal Vision
Gold


American Eye Center
Gold




Hospital

St. Luke's Medical Center
Platinum


Makati Medical Center
Gold


The Medical City
Gold




Pain Relief Products

Alaxan
Gold


Biogesic
Gold




Vitamins / Health Supplements

Centrum
Gold


Enervon - C
Gold



SERVICES

CATEGORY
ASIA
PHILIPPINES
AWARD
Airfreight / Courier Service
DHL
LBC
Platinum

FedEx
FedEx
Gold




Budget Airline

Cebu Pacific Air
Gold


Philippine Airlines
Gold




Property Developer

Ayala Land
Platinum


Camella Homes
Gold


DMCI Homes
Gold


SMDC
Gold




Shopping Center

SM Mall
Platinum


Ayala Malls
Gold




TV Network

ABS-CBN 2
Gold


GMA 7
Gold



MOTORING

CATEGORY
ASIA
PHILIPPINES
AWARD
Petrol Station
Shell
Petron
Gold


Shell
Gold




Tire

Goodyear
Platinum


Bridgestone
Gold


Michelin
Gold


Yokohama
Gold





TELECOMMUNICATIONS

CATEGORY
ASIA
PHILIPPINES
AWARD
Internet Service Provider

PLDT MyDSL
Platinum


Globe Broadband
Gold




Phone Service (Fixed Line  or Mobile)

Globe Telecom
Gold


Philippine Long Distance Telephone Co. (PLDT
Gold


Smart
Gold


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