American
power tool brand Skil is set to complete its community building campaign, Paint
the Town Red, in June of this year. Skil will turnover a total of 56 basketball
courts to selected barangays, exceeding its original target of completing 40
structures in municipalities nationwide.
Skil
Brand Manager Martin Valenzuela says the Paint the Town Red program underscores
the American power tool brand’s unwavering dedication to deliver not only the
best-performing equipment and services but also to help Filipinos in the
grassroots level.
Since
the program’s onset in October 2012, Skil’s Paint the Town Red has reached 26
cities and over 6,000 residents across all regions to help scale socio-economic
growth while celebrating Filipinos’ love for basketball.
“The
campaign was born from a very simple idea so we are proud to have developed it
into such a holistic program that continues to serve Filipino communities in
Luzon, Visayas, and Mindanao,” explains Valenzuela. The campaign’s impact, he
adds, is sustained through youth development and skills training among the
beneficiaries.
Norman
Black, Skil brand ambassador and multi-awarded basketball coach, engaged
children in grassroots sports through exciting shoot out contests and 3-on-3
basketball games as part of the program. According to Black, encouraging
children to excel in sports is one of many ways to help set the foundation for
youth development in Filipino communities.
“Seeing
the enthusiasm and response of the kids during our clinics has been truly
rewarding. I am proud to be a part of a program that serves as a platform for
the youth to discover their potential,” says Black.
Anchored
on its thrust to contribute to the growth of the Philippine society and the
local economy, Skil also conducted hands-on training for community members.
With the invaluable support of local government units, Skil educated men and
women who seek alternative means to improve their livelihood with power tool
handling and other vocational skills. In addition to the series of workshops, Skil
donated 54 sets of woodworking tools to all participating barangays to date.
Skil
has built basketball courts in key cities including General Santos, Bulacan,
Dumaguete, Bacolod, Davao, and Cebu. The campaign’s last turnover will be held
in the City of Tacloban on June 15.
Beyond
delivering power, precision, and performance, Skil has consistently been a
partner of professional craftsmen and hobbyists in achieving results that
improve life. This year, the commitment to product excellence stretches on. Skil
aims to further bring world-class innovations closer
to real users with a series of interactive efforts throughout
the country.
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