It’s been a
few weeks since AXE, the number one male fragrance brand in the world, made
both men and women decide on which man they want to be or which man they want –
the sweet and romantic chocolate man, or sophisticated and charming Gold Man?
A survey
conducted by the AXE global team had mixed results. While 78% of women prefer
to go public with a Chocolate man on social media, around the same number would
rather end up marrying the Gold man. The debate raged on, from which Filipino
celebrity best represented a Gold Man (Luis Manzano being the most popular
result) to which Marvel superhero best embodied the two personas. Captain
America? Definitely a Chocolate man. Ironman? Solid Gold.
These two
personas were created to represent the two top temptations of women. Dark
Temptation is the embodiment of sweet seduction, with its chocolate notes
making it the best-selling variant AXE has ever had since its launch in 2009.
And given that Gold Temptation is the newcomer in the Temptation range, made
specifically for the sophisticated man, it is only natural that the curiosity
and interest of the general public gravitated toward this scent which has notes
of spices and golden amber.
To celebrate
the launch of the new Gold Temptation made for the sophisticated man, AXE is
giving one lucky guy the ultimate prize: a chance to live the Gold Life through
the AXE Gold Pass.
The AXE Gold
Pass is a guy’s ticket to the Gold Life, which translates to an extended
weekend trip to Las Vegas with two of his friends where he will have access to
the VIP lifestyle. Our winner will also get the privilege of owning one of
the most iconic cars in the world – a brand new 2014 Volkswagen Beetle,
boasting a powerful 1.4 liter TSI Turbocharged engine, with 118kW of
power and 240Nm of torque, revamped design, and a 7 speed direct shift
gearbox transmission. Lastly, the Gold Pass winner will also receive a
condominium unit in the Fort that AXE will lease for him for a year. These are
among other privileges that only AXE can give, such as access to the best
events, clubs and parties for the Gold Pass winner.
To win the AXE
Gold Pass, guys just need to buy an AXE Gold Temptation can, access the Gold
Pass tab in the AXE Philippines Facebook page (facebook.com/AXEPhilippines),
and get their friends to vote for them. The top 400 men with the most votes
immediately qualify for the next round, where eventually they will get trimmed
down to the final three. These three will then compete in the Gold Pass
Challenge, where the ultimate winner of the AXE Gold Pass will be determined.
The AXE Gold
Council will join forces to choose which guy best epitomizes the AXE Gold Man.
The AXE Gold Council is composed of the AXE
Resident Hottie, Solenn Heussaff; the Sophisticated man, Luis Manzano; the Romantic
at Heart, KC Montero; along with other AXE Ambassadors such as Radio DJs Tony
Toni, Slick Rick, and Sam YG. Each Gold Council member will make time to mentor
these gentlemen - grooming them to be the ultimate AXE Gold Man.
Spray on the
Gold Life and join the AXE Gold Pass Contest today! Who knows, you just might
be that lucky guy to win the crib, the ride, and the trip of a lifetime!