adidas Continues to Expand
its Energy Running Footprint
Inspired
by insight and driven by demand, adidas BOOST™ cushioning technology
delivers the Energy Running solution that today’s runners are chasing.
As
they hit the roads, tracks and trails in record numbers, today’s
runners are seeking more from their runs and more from their running
shoes. To answer the call, adidas and partner BASF, the world’s leading
chemical company, developed BOOST foam cushioning that returns more
energy than any other foam cushioning in the running industry. By using thousands of eye-catching energy capsules BOOST has changed running forever.
BOOST
technology forges the qualities of performance cushioning and
responsiveness that runners were previously forced to choose between. Energy BOOST, the
first shoe to feature BOOST technology was unleashed last February and
continues to provide runners with a unique Energy Running experience.
“BOOST has blazed the trail for Energy Running and reflects adidas’ commitment to strategic performance innovation,” said Eric Liedtke, adidas head of performance.
“As the shoe that helped us introduce BOOST, Energy BOOST demonstrates
the elaborate research and cutting edge development required to satisfy
today’s Energy Running crave.”
BOOST was developed to remain consistently cushioned and incredibly responsive through sub-zero cold to punishing heat. Testing conducted by the adidas
Innovation Team (aIT) revealed that, when taken from +40 to -20 degrees
Celsius, BOOST foam is three times more temperature-resistant than
standard EVA material, providing a more consistent run.
The upper of Energy BOOST features
adidas Techfit, highly durable elastic polyurethane that provides
optimal comfort and support to the entire foot while in motion. The
formfitting, breathable mesh material offers the fit of a sock, while
engineered powerbands across the upper provide targeted support and
stabilization.
Energy BOOST
also includes an extended TORSION® system from heel to toe which helps
minimize roll for stability. This feature works with an external heel
counter, which maximizes the heel fit and comfort during runs.
Adidas has unveiled the first wave of new Energy BOOST
colorways with a second series in March to complement its
state-of-the-art Energy Running technology.
The
new collection of miCoach compatible Energy BOOST colorways will retail
for PHP 7995 and will be available at leading adidas and sports stores
nationwide.