Intel Philippines recently concluded its most exciting and notable campaign to date, ‘Sing to Win’, with an awards night recognizing the top ten winners of its online music-video-making contest. The campaign celebrates Filipinos’ love for singing, and encourages participants to demonstrate their skills in creating original music videos.
Among the top three finalists are Digital Showdown alumni Gary Sta. Cruz and Jay Jamoralin, both of whom displayed remarkable talent in the musical and video-editing arena. Sta. Cruz’ delivery of Kamikazee hit Narda won him the coveted grand prize, a complete home recording studio showcase and a notebook powered by a 2nd Generation Intel Core i7 processor. Jay Jamoralin’s cover of Jaya’s Wala Na Bang Pag-ibig garnered the first runner-up title, winning him select Behringer sound system equipment and a 2nd Generation Intel Core i5 notebook. Second runner-up Niq Ablao also impressed the judges with her tasteful rendition of Parokya Ni Edgar’s Harana, and was able to take home sound system equipment from Behringer and a 2nd Generation Intel Core i3 notebook.Not to be outdone were ‘Sing to Win’ semi-finalists Carizza Janine Panaligan (Dadalhin – Regine Velasquez), Henry Abesamis (Narda - Kamikazee), Larah Dela Cruz (Torete – Moonstar88), Mesezabel Montano (Luha - Aegis), Paul Ryan Cudel (Pagdating ng Panahon – Regine Velasquez), Rose Ann Rosales-Tan (Dadalhin – Regine Velasquez), and Shiela Hulgado (Wala Na Bang Pag-ibig - Jaya).
The online contest ran on Facebook for six months ending last January 31, 2012. Contest participants were tasked to create an original music video using any of the pre-selected OPM songs on the official Intel Philippines Sing to Win Facebook page. All contest entries were judged on creative merit and general appeal, as well as technical skill, song rendition and artistic impact.
To generate more buzz around the campaign and to serve as indie film guru for the contest participants, Filipino internet sensation Jun Sabayton was brought onboard with the production of Hangal Na Luha, an eight-episode web series telling the street-to-stardom story of an ambitious yet talented average Juan. The series has quickly become immensely popular online and continues to receive praise from a wide YouTube audience. Directed by esteemed indie film director R.A. Rivera, with which Intel has previously collaborated on its short-film-making campaign Digital Showdown, Hangal Na Luha also stars conceptual artist and funnyman Kaloy Olavides.
With the participation of Lenovo, Acer, Samsung, Asus and Neo, Intel ‘Sing to Win’ visited thirty locations nationwide over the course of five months. Mall goers were able to see, touch and feel the latest gadgets from Intel and leading PC brands through an extensive product showcase, live demos and on-the-spot video-editing tutorials.
Interested participants were encouraged to join a road show contest per mall leg, in which they were challenged to perform and create music videos on-site. Participants with the most creative and engaging videos took home notebooks powered by a 2nd Generation Intel core processor.
The experience was replicated online with the ‘Sing to Win’ Facebook application. The app allows users to create, edit and post original music videos on the Intel Philippines Facebook page, giving them the chance to share their performance with a global audience.
“Since the beginning of the campaign, there have been over 5,500 installations of the app and over 10,000 music videos produced, doubling the Intel Philippines Facebook fan base to 130,000 fans,” says Intel Philippines marketing manager Randy Kanapi. “Content related to our Facebook page has been viewed over 4.5 million times since August 2011, thanks to the Sing to Win campaign.”
With the favorable outcome of its Sing to Win campaign, Intel Philippines continues to deliver the ultimate PC experience to avid users and first-time PC buyers. Having successfully communicated PC relevance to the local entertainment industry, Intel continues to experience growth in the local PC market despite the increase in the demand for mobile devices.
**Press release from Intel
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