Thirty (30) lucky individuals will win a trip with accommodations for himself/herself and one (1) companion to watch a concert of their choice anywhere in the world. Choices of concerts will be found on
There will be one (1) winner everyday for thirty (30) days representing each day from Mar. 1 to Mar. 30, 2011.
Up for grabs: 30 winners of
I. Two-Way economy air fare
II. Accommodations at a hotel for 3 days, 2 nights.
III. Pocket money amounting to USD 350 per winner
IV. Concert tickets
V. Transfers to the concert venue and back to the hotel
Last day to send your entries is on March 28, 2011.
HOW TO JOIN:
WEEKLY RAFFLE:
a. Consumers must collect five (5) crowns of the same brand and/or flavor to join the Weekly Raffle and get a chance to win. For example:
i. Five (5) Coca-Cola crowns of either Sakto, 8oz or 12oz
ii. Five (5) Coca-Cola Zero 8oz crowns
iii. Five (5) Sprite crowns of either 8oz or 12oz
iv. Five (5) Royal Tru-Orange crowns of either 8oz or 12oz
b. To send a valid entry, consumers must place five crowns of the same brand and/or flavor in an envelope with their name, complete birth date, complete address, contact number, signature and the concert of their choice in a piece of paper. Drop in designated drop boxes found in Coca-Cola sales offices and Ace Promo offices nationwide OR mail their entries to Ace Promotion Offices. Mailing addresses can be found on www.coca-cola.com.ph.
c. Consumers can log-on to www.coca-cola.com.ph to choose a concert of their choiced. Entries with wrong or incomplete information indicated on the envelope or piece of paper will be disqualified.
e. Consumers can send as many valid entries as they want to increase their chances of winning provided that these entries fall within the duration of the promo period. All non-winning entries for each week are still qualified for the succeeding weekly raffles.
For more details on the promo please visit www.coca-cola.com.ph
ARE YOU A BLOGGER?
If you are, then you might just be the lucky one to accompany one of the contest winners to the concert of their choice!! How?
2) Blogger Promo Registration
a. This promo is open to all bloggers nineteen (19) years of age or older as of February 17, 2011
b. Bloggers who attended the “Any Concert Anywhere” Blogger Event are automatically eligible
c. Bloggers who did not attend can still join by registering with the digital agency of Coca-Cola, MRM Worldwide. Here’s how to do it:
i. Email anyconcertanywhere@gmail.com
ii. Subject heading must be: Coca-Cola “Any Concert Anywhere” Blogger Registration
iii. Include first and last name
iv. Your blog URL/s
v. Your mobile number
vi. Your email address
d. The Coca-Cola Export Corporation (Philippines) and its agency reserves the right to decline any registration for any reason, if the need arises, such as but not limited to any misrepresentation of or inconsistencies with the Coca-Cola Brand Values.
3) Blogger Contest Mechanics
a. The Coca-Cola “Any Concert Anywhere” Raffle Promotion must be promoted on your blog and/or other online properties (i.e. Facebook Page, YouTube Channel, Twitter Feed, etc.)
b. Your content must be clear in its objective: Invite and Encourage Teens to Join the Coca-Cola “Any Concert Anywhere” Raffle Promotion.
c. As an additional requirement, your blog must also feature another Coca-Cola contest, “Coke Dream Pack”, in at least one other, separate blog entry (or online property)
d. Your publication and promotion of these two Coke efforts must fall in between February 18 to March 15, 2011
4) Submission of Blog Promotions
a. Before 11:59pm on March 15, 2011, you must email a Power Point presentation with the following mandatory slides
i. Compiled documentation of all Any Concert Anywhere promotional initiatives (blog posts, vlogs, tweets, status updates, links to pertinent resources, etc.)
ii. One slide exclusively for a screenshot of their blog post featuring the “Coke Dream Pack” contest
b. Email should be sent to anyconcertanywhere@gmail.com before the deadline, with the following details:
i. Subject heading: Coca-Cola “Any Concert Anywhere” Blogger Contest Entry
ii. Your first and last name
iii. Your blog URL/s
iv. Your mobile number
v. Your email address
5) Criteria for Judging
a. 50% Creative Writing
i. Accuracy and usefulness of information and clarity of promo mechanics
ii. Novelty and originality of the blog entries
iii. The blog’s interest and appeal to influence readers to join the contest
iv. Creativity/Tools used (social networking sites, videos, user-generated content, skinning, etc.)
v. Coca-Cola Brand Voice (Positive, Energizing, Young, Refreshing)
b. 50% Blog Reach
i. Number of blog site entries
ii. Number of blog unique user comments (per entry)
iii. Number of SNS and micro-blog status messages
iv. Number of SNS and micro-blog status message unique user comments (per entry)
6) Prizes
a. Blogger that achieves the best score according to the above criteria as determined solely by The Coca-Cola Export Corporation (Philippines) and its agency wins an exclusive pass to attend a concert together with one of the official “Any Concert Anywhere” Raffle Promotion winners
b. Winning blogger has the option to choose which winner to accompany. The winning blogger then gets to join the official promo winner in the promo winner’s chosen concert. Blogger prize will not be convertible to cash.
c. The winning blogger will be entitled to the following as part of his/her prize:i. Two-Way economy air fare
ii. Accommodations at a hotel for 3 days, 2 nights
iii. Pocket money amounting to USD 350
iv. One concert ticket – category or seat type of the concert ticket to be determined by TCCEC and subject to availability
d. The winning blogger shall be responsible for obtaining and processing his/her own passport, visa for travel, and any travel document required to venue of the concert to be attended by his/her chosen promo winner.
e. The winning blogger is required to perform full PR-coverage of his/her Any Concert Anywhere experience through his/her personal blog and/or other online properties. Coverage can be performed anytime within 30 days from flight date to designated country
f. The Coca-Cola Export Corporation (Philippines) and its agency has the right to use any coverage material produced by the winning blogger for further promotion of the “Any Concert Anywhere” Raffle Promotion
g. Two (2) cases of Coca-Cola products will be awarded to five (5) runners-up as consolation prizes.
