Friday, April 23, 2010

Coors Light sends you to the NBA

Coors Light 3-Point Play to the NBA Promo is open to all males and females of legal drinking age (18 years old and above in the Philippines)


For every six (6) bottles or six-pack of Coors Light bought, purchaser is entitled to one (1) coupon that will allow him/her to win in three (3) ways:
  1. The coupon will have a perforated area that will serve as the raffle entry for one (1) major draw of the promotion: Trip to the Finals on June 2010.
  2. The coupon will have a perforated area that will serve a scratch card wherein consumers can win an NBA memorabilia.
  3. The coupon bears the information on the 3-Point Play to the NBA website where consumers can win various Coors Light and NBA premium items.
Prizes:


    1. There will be 18 winners of authentic NBA memorabilia;
    2. 2,000 instant winners of Coors Light or NBA mugs;
    3. 2,000 instant winners of Coors Light or NBA t-shirts;
    4. 1,000 instant winners of NBA duffel bags; and
    5. 1,000 instant winners of NBA jackets.
      REDEMPTION OF PRIZES:
      1. Winners may claim small ticket prizes (mugs, t-shirt, jacket, and duffel bag) through Coors Light Promo Girls deployed in the on-premise and modern trade outlets on payday weekends or at designated redemption centers (ABI Head Office, G/F Allied Bank Bldg., 6754 Ayala Ave. Makati City).
      2. NBA memorabilia may only be claimed at the designated redemption center (ABI Head Office).
      3. Verification procedures will be enforced to ensure validity and authenticity of the scratch card. Representatives from Asia Brewery Inc. will conduct the verification procedures.
      4. Verified winners will then be eligible to claim their prize.
      5. Prizes are non-transferable and may not be converted to cash.
      6. All prizes are tax paid.
      7. Online Game Mechanics:
        HOW TO JOIN:
      1. Facebook users must install the 3-Point Play to the NBA FB application.
      2. In order to win, a user must invite other FB users to install the application and send virtual Coors Light NBA merchandise to their
        friends.
      3. Senders and recipients of virtual gifts can win instant prizes. The more you send and receive gifts, the higher your chance of winning a Coors Light NBA merchandise.
  1. PRIZES:
    1. There will be 500 instant winners of Coors Light or NBA mugs;
    2. 500 instant winners of Coors Light or NBA t-shirts;
    3. 500 instant winners of NBA duffel bags;
    4. 1,000 instant winners of NBA ID lace;
    5. 1,000 instant winners of NBA towels;
      VERIFICATION OF WINNERS:
      1. The winning users (sender and recipient) are “seeded” prior to start of the promo.
      2. If there is no valid sender, there will be no winner.
      3. If there is no valid retriever, there will be no winner.
      4. Winners will receive a notification through the Coors Light NBA application. Winnings are displayed at the "Winnings" tab of the
        application.
      For more info: Click here
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